Trendy, chic, flawless—these words are probably the last ones you would choose to describe how you feel on your period. Luckily, Cora, an innovative and culturally aware tampon brand, has set out to change this standard and stigma surrounding that time of the month.
It all started with the different experiences of Molly Hayward and Morgen Newman, two socially conscious innovators who met through acquaintances with a common goal of changing the way women feel about their periods. For Molly, the answer was in Kenya. After learning that girls of all ages have to miss school monthly due to the lack of access to proper feminine hygiene products, she was moved to do something about it. Closer to home, Morgen noticed the embarrassment associated with his wife’s period, ranging from wanting to hide a tampon in her sleeve at work to feeling awkward at the drugstore checkout line.
After researching the experiences of women everywhere, they found that not only do women associate a sense of shame and severe discomfort with their periods, but also that females in third world countries have little to no access to feminine hygiene products. Not only that, but also most women aren’t aware of the toxins found in products found in drugstores. To solve these problems, Molly and Morgen started Cora with the intention of providing stylish, non-descript and toxin-free tampons, combined with a social nusiness practice helping young women in need. Through an annual subscription, Cora provides tampons wrapped in bold prints, fun containers, and stylish faux-leather pouches so women don’t have to worry about feeling self-conscious at work or on the go. But wait, it gets better. For every month’s supply of tampons, Cora will donate a month’s supply of sustainable and organic feminine hygiene products to a girl in a developing country.
Cora’s purpose will not stop at delivering products to women across the world. They hope to continue to raise awareness and promote self-love and acceptance to all. Cora aims to make women feel comfortable and empowered, but not just 23 days out of the month—all of the time.